5 steps to success

Five Steps to Success




A great client experience starts with a great consultation, but is yours cutting it? Shauna Raisch, owner of Twiggs Salon Spa in Minnesota, developed her Five Point Consultation based on the principles of art. “You need to incorporate art principals when considering the face, like how it is affected by light and dark,” she says. Her consultation is included as part of each service at Twiggs.

1. Analyze facial shape to determine how to create a balanced look. “We determine what we are working with, where we need to increase or decrease width and what we need to emphasize or de-emphasize,” Raisch says.

2. Determine how to use color to enhance or detract. “For example, you need to add lightness any place where you need to increase width, or darkness to decrease width,” she says. “If a person has a triangular (or pear) shaped face, add a light color around the forehead and dark toward the bottom to create balance.”

3. Decide what treatments will improve the hair's integrity. "Figure out what the hair needs to be healthy,” says Raisch, whose salon offers at least 10 treatment options.

4. Consider the eyebrows, which Raisch says are the frame of the face. “Do you need to shape or color the brows to fit or enhance the face shape?”

5. Finish with a color cosmetic consultation. “Our stylists discuss how makeup will enhance the facial features,” she says. “At the end of each service, clients are taken to our makeup artist for complimentary touch-ups.”